Five Easy Marketing Things to Do Once Your Kindle Ebook is Published

Tags

books, ebooks, KDP, kindle, marketing, self publishing, writing

Congratulations! Kindle Direct Publishing (KDP) has approved your new ebook, and it is live on Amazon! What next? What can you do now to promote your book and spread the word? Here are five easy, low-cost actions to get you started.

Disclaimer: I am not an employee of Amazon or KDP, and no one is paying me to write this. I am a freelance editor, designer, and self-publishing consultant who has explained this stuff so many times that I thought I might as well put it all in one handy reference for my customers, friends, and every other writer on the Internet. Let’s rock.

1. Get the correct link to your book. You can get the URL for your book from inside your KDP account—not just the URL for the listing in the States but in other countries, too. But many authors end up searching for their book on Amazon like a customer and copying the entire URL they get. The result is uglier than sin and is full of garbage you don’t need. The actual URL is much simpler.

Here is what I mean, using one of my books as an example. If I go to Amazon and search in the “Books” category for “meteor mags permanent crescent”, then click the top search result, the URL I get is this beast: https://www.amazon.com/Meteor-Mags-Permanent-Crescent-Other/dp/B0B6XSNMV6/ref=sr_1_1?crid=O50DN9C02VR0&keywords=meteor+mag+permanent+crescent&qid=1664326036&qu=eyJxc2MiOiIwLjg3IiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&s=books&sprefix=meteor+mags+permanent+cresc%2Cstripbooks%2C453&sr=1-1

Help! It’s making my eyes bleed!!! But everything from “ref=” to the very end is just garbage. If you look closely, you can see it shows the search terms I used, and other data that is useful to Amazon but is pointless to share with other people when promoting your book. The only meaningful part is this first part: https://www.amazon.com/Meteor-Mags-Permanent-Crescent-Other/dp/B0B6XSNMV6/

2. Set up an Amazon Affiliate Account. This one isn’t exactly simple, but since it involves linking to your book, we’ll cover it now. I’m not giving a full tutorial on how to set up this account, but it’s pretty easy to get started here: https://affiliate-program.amazon.com/

When you are an Amazon Affiliate, you can get short links to any product page—including the one for your book—and those links identify your affiliate account to Amazon. That means if people buy your book after clicking through the affiliate link, then you don’t just make your royalty on the book sale; you also make a small commission as an affiliate. And if you share that link with people, and they share it with other people, and those people share it again… Do you see where this is going? Every time anyone in that chain clicks through that link and makes a purchase, you get a little commission.

Once you’re an Affiliate, you get a special toolbar when you are logged into Amazon, and you can use that toolbar to make short links to your book (or anything else Amazon sells). At the time of this writing, it is called the “Amazon Associates Site Stripe”, and it looks like this in an Internet browser:

Using “Get Link” and “Text”, it only takes a second to create a short and simple affiliate link to the same book I shared in Step One above: https://amzn.to/3ShU30g

Isn’t that much nicer and simpler than the others? Isn’t it nice that it earns me a little extra commission that goes on an Amazon gift certificate to fund my graphic novel addiction?

If you want something more visual for your website, you can also generate a clickable image of your book (or any other product) using the same affiliate toolbar. I would show you here, but WordPress.com doesn’t allow “iframe” code in these posts, which is what Amazon will give you to embed in your website. (If you are no stranger to website design, then you are probably already thinking, “I could just put the book cover image on my website and hyperlink that image using the affiliate URL.” And you are right.)

3. Set up an Amazon Author Page. Using your KDP/Amazon login credentials, go to Author Central and create your own Amazon Author Page: https://author.amazon.com/

You can upload a photo, add your bio, and add your book to that page. You can also add your blog feed to it, plus photos and videos. It’s all about you! But it’s also one way to improve your credibility and engage both fans and potential readers. Plus, you can get a nicely customized URL. Here’s mine: amazon.com/author/matthewhoward which when clicked on, redirects to the actual page URL of https://www.amazon.com/Matthew-Howard/e/B00S3DYDEK

4. Promote Your Book by Buying It as a Gift for Other People. Just about every successful author you meet has done many book giveaways and sent out tons of free copies. That can be a major expense of both money and time with printed books. With ebooks, it’s much easier and less expensive.

Just go to your ebook’s listing like any other customer and click “Buy for Others”. All you need is a valid email address for the recipient, and you will be able to add a short, personalized message to the email that gets sent to them with a link to claim the gift.

If your book is 99 cents and you are on a 30% royalty plan, then you will get back 33 cents of the 99 you spend. Sure, it will take two months for that 33 cents to hit your bank account via direct deposit, but your net cost is reduced to 66 cents. (For simplicity’s sake, I have not included sales tax in these calculations.) If your book is, for example, $9.95 and you are on the 70% royalty plan, then you will earn back $6.48 of your cost, reducing your net expense to $3.47.

And guess what? Your ebook gift expenses are now tax-deductible marketing expenses for your publishing business. Keep track of them and claim them at tax time on your Schedule C.

If you really want to be thrifty and ultra-low budget, you can first reduce the price from inside your KDP account to the lowest allowable price, buy a bunch of gifts at reduced cost, then change the price back to your normal retail price when you are done. Just keep in mind that each of those changes require about a day to update through KDP.

5. Consider Enrolling the Book in KDP Select for More Marketing Options. You can do this by checking a box during the initial set-up, but you can also add your book to this program later through your Marketing Manager page: https://kdp.amazon.com/marketing/manager. Enrolling in KDP Select opens up several marketing possibilities for you.

KDP Select is related to the Kindle Unlimited subscription that allows customers to read KDP Select books at no additional cost beyond their monthly subscription fee. Select pays authors for these readings out of a general fund, and how much you get paid depends on both the size of the fund and how much of the book gets read. (It’s complicated.) It probably won’t make you a ton of money, but it is a zero-cost way to gain potential readers who might tell their friends, write a nice review, or buy your other books.

Plus, once you are enrolled in KDP Select for 30 days, you can run Price Promotions as part of your marketing efforts. You can, for a limited time, make the book available for free, or make a Countdown Deal. With a Countdown, the discount starts at the maximum discount and decreases over time until the last day of the Countdown. This is an incentive for people to buy sooner rather than later to get the best deal. Currently, you can run these promotions multiple times per year.

Finally, being part of KDP Select allows you to enter your book in various Amazon Literary Contests. Winning an award would certainly be a good thing for your book, wouldn’t it?

Bonus Action: If the five things I’ve discussed were easy stuff for you, then maybe you are ready to take it to the next level by running an Ad Campaign for your book on Amazon. The main site for setting up an Amazon Ads account is https://advertising.amazon.com/ but if you already have a KDP account, you can skip that. Instead, just log in to KDP and find your ebook on your “Bookshelf”. There will be a button for “Promote and Advertise” that takes you to a page where you can begin setting up an Ad Campaign. (Alternately, go directly to Marketing Manager.) A basic Sponsored Product campaign for one book takes about five minutes to set up. You determine your daily budget and how much you bid for clicks, so you control the cost.

Conclusion: If you’re serious about promoting your self-published book, you have so many options available through Amazon and KDP—and most of them are free or cost next to nothing. Some authors can do all this on their own, while others need to hire someone like me to handle the technical details. Either way, they are useful tools available to all KDP authors, so take advantage of them!

Smashing Words Together: Lessons from My Decade with Smashwords

Tags

self publishing, smashwords, writing

art generated by Midjourney

Shout out to everyone who picked up free copies of my books at Smashwords during this July’s Summer Sale. Giving away hundreds of free copies of printed books can be a major marketing expense for self-publishing authors, but ebook giveaways are a low-cost alternative for those of us whose pockets are not as deep as those of the big boys at Penguin or Random House. This year, Smashwords made a deal to be acquired by another ebook provider, Draft2Digital, but many authors I talk to are not even aware Smashwords exists.

Just to be clear: I don’t work for Smashwords, and they don’t pay me to talk to about them. But I have been using them for years as an additional distribution channel for several reasons. I also want to cover some technical aspects of using Smashwords that authors should know before they dive right in and try it for themselves.

Increasing Your Distribution

First: While I like giving away free books in July and December using Smashwords, you don’t need to make them free. You can also set discount prices at a certain percentage of the list price, and you can use Smashwords to generate “coupon codes” to distribute to anyone you want. Although I don’t, it’s a handy tool for authors with an email marketing list or social media presence. I go with the “totally free” option because it gets dozens or even hundreds of books into the hands of new readers at no cost to me. Some of them write lovely four- and five-star reviews.

Second: While I am a big fan of Kindle Direct Publishing (KDP), they’ve always had gaps in their distribution. Amazon would—for obvious reasons—prefer that ebook readers stay within the Kindle environment rather than spend money elsewhere. Many years ago, I started using Smashwords because my friend in Australia preferred getting ebooks in the Apple/iTunes environment, and she could not get my books there. I did a little research and discovered Smashwords distributed to the Apple bookstore, so I set about learning how to use them. At the time, getting distribution through additional global retail outlets was, to me, icing on the cake. I really just wanted my friend to find the book!

Since then, I’ve realized that while KDP gets my paperback books into the catalogs that libraries can use, they don’t appear to be doing the same with ebooks. Amazon wants sales money for every single copy, and they don’t seem to care about people who check out free ebooks from public libraries and the increasing network of partner sites libraries use. (For example, Hoopla partners with the Pima County library system for ebooks, including graphic novels and comics. It’s just an app you download for free and log into with your library card credentials.)

Smashwords, on the other hand, distributes to ebook outlets such as OverDrive where libraries can buy ebooks. The Phoenix Public Library, for example, now has several of my ebooks available to check out because they buy through OverDrive. While readers can check them out for free, the library does buy them, so I got paid for those sales.

Plus, Smashwords allows you to set a different price for libraries than the retail price. Some authors might feel they should jack up the price for libraries, since a single library purchase can reach a theoretically unlimited number of readers. I take the opposite approach and lower my price for libraries, because not only do I love libraries and want to support them, but I am also a relatively unknown author who wants to make it easy for libraries to take a chance on my books without risking an arm and a leg.

One final bonus is that Smashwords will create an EPUB file that you as the author can download for free. So, if you want an ebook you can send for free to friends, family, reviewers, or contests, you can just get that file and email it to them. Anyone can get a free EPUB reader from Adobe, called Adobe Digital Editions.

Technical Difficulties

While the sales, giveaways, and added distribution are great reasons to use Smashwords, you do need some technical knowledge to work with them. If you are still using Microsoft Word like it’s a fancy electric typewriter, then you don’t yet have the skills required to work with Smashwords—unless you hire someone like me to deal with it for you. Here are some of the major things I’ve encountered and overcome in my years of working with them.

First, Smashwords will accept two kinds of files. One is a completely and properly formatted EPUB file, and if you don’t know how to create EPUBs on your own, that will be a challenge. Programs such as Calibre can help, but most authors I work with lack the technical skills to deal with it—and good luck finding any classes on it. Adobe’s InDesign program can create EPUBs, but it is most often used by professional graphic designers and is about as challenging to master as Photoshop or Illustrator, for which most authors don’t have any training.

For those who aren’t Adobe experts, Smashwords will also accept a .doc file. That’s not the current version of MS Word files, which are .docx, but the backwards-compatible and increasingly outdated version of Word files from a simpler, bygone era. Current versions of Word can absolutely save files as .doc, and that’s how I do it. I work on all my manuscripts in the current version of Word, but when it’s time to make a Smashwords edition, I save them as .doc files. That process causes some changes; for example, if you formatted anything in Small Caps, it will become All Caps in .doc. So, this requires some formatting expertise to make sure everything looks right on the virtual page.

The process becomes more complex if you have images and illustrations in your books. I have run into so many problems with images not being displayed correctly after Smashwords crunches my .doc file through their converter. The only solution that ever reliably works the first time for me is to delete every single image, save the file, then re-insert every image from scratch and make sure all of them are formatted as being positioned “In Line With Text”.

Probably the weirdest image problem I ever encountered—and it only happened once—was when the converter robots kept renaming embedded image files in a .doc to something even they didn’t recognize, so then they couldn’t find them in the converted file. Eventually, I fixed it by downloading Smashwords’ resultant EPUB file, opening it in Calibre, and using a repair function in Calibre to fix the EPUB. Then I uploaded that version instead of my .doc file and, magically, it solved the problem. I’ve never seen that happen before or since.

But there are even more time-consuming design challenges with .doc files for Smashwords. I think they boil down to the fact that the robotic Smashwords converter has even stricter demands than Kindle, because you can get away with all kinds of things that make for perfectly readable Kindle ebooks but which are total failures at Smashwords.

A common challenge is the hyperlinked Table of Contents (TOC). If you have an intermediate skill level with MS Word, then you know how to link something in your TOC to a specific place in your document. That’s easy stuff. But what you might not realize is that MS Word has a tendency to fill your document with all kinds of bookmarks you don’t know about. These Hidden Bookmarks confuse the Smashwords robots and wreck your TOC, preventing Premium Distribution to other outlets. (Note: Smashwords will not tell you the TOC is broken, but instead say that the “NCX file” is bad. The NCX file is, in simplest terms, a separate TOC generated for EPUB files. But in all cases where my NCX was broken, my own TOC links got corrupted, too.)

I am not a noob when it comes to Word. I have been working with it at an expert level for more than twenty years, taken advanced college classes and corporate training on it, and taught other people how to use it. I have done things with Word that professional graphic designers have assured me are impossible—until I showed them how it was done. So, hidden bookmarks were not a mystery to me, and whenever I work with bookmarks, I make sure there is a checkmark in the little box that says, “Show Hidden Bookmarks”.

But what I did not initially realize is that the checkbox is useless if you don’t uncheck it first, then check it again. MS Word apparently needs to reset its brain with the uncheck/check process before it displays all the actual bookmarks so you can delete the garbage bookmarks one-by-one. My failure to realize this resulted in many of my more complex books being rejected for Premium Distribution, which is how you get into places like Apple and library platforms. After struggling, I contacted Smashwords support, and they helped me get a clue. These days, I know about the problem and how to eliminate it, and my books are all approved for Premium Distribution on the first try.

Bookmarks in Word are also crucially important if your book has footnotes. When I upload a compressed HTML file with footnotes to KDP, their robots automatically convert them to hyperlinked endnotes that appear at the end of the book. It’s super convenient. (How I make compressed HTML files for KDP would require its own tutorial.)

But the robots at Smashwords hate footnotes. If you’re pretty good with MS Word, then you already know that it only takes a couple of clicks to convert all your footnotes to endnotes using the References tool bar. But guess what? Smashwords’ robots don’t like that either.

It took me years to figure out a solution—even after reading all of Smashwords’ formatting documentation and watching multiple, useless YouTube tutorials about it. The solution to getting workable endnotes with Smashwords is—in the simplest terms I can put it—to create a bookmark at every place where you have a numbered note in the text, then create a bookmark at every specific endnote, then create individual hyperlinks from the note number in the text to the specific endnote, and finally create another link from the note itself back to the place in the text.

The bookmarks also need to be named with the prefix “ref_”. (Don’t ask me why; it just keeps the robots from getting confused.) So, my first note in the text is named “ref_001”, and the corresponding endnote is named “ref_ftn_001”. If you only have a couple of notes, this is child’s play. If you have, like I sometimes do, upwards of 100 notes, it’s a time-consuming, brain-numbing clerical task—especially since the pop-up window MS Word gives you to work in is roughly the size of a couple of postage stamps.

Anyway, this four-step process of bookmarking and hyperlinking will allow readers to click on a note in the text so they can see the endnote, then click on that to get back to the original spot in the text.

But what if your document already has linked endnotes because you made it in Word? Sorry, but it’s now full of junk that will confuse the robots. The actual first step that I discovered is to remove every single hyperlink in the document.

I started out doing that manually. But when I got to books with copious notes, I suspected there must be an easier way, and I searched for it online. The “easy” way turns out to be running a Visual Basic script to remove all hyperlinks. Even as a Word expert, I don’t find writing Visual Basic to be easy. Fortunately, I copied the script from someone else who was kind enough to post it on their blog. It was a lifesaver.

Now, you might not need to get that technical to remove a handful of links and insert a couple of bookmarks manually. As far as I’m concerned, that is simple stuff. But one of my books had more than 200 footnotes, and doing this manually just to get approved by Smashwords and have a viable ebook that readers could use reliably was a massive project that took hours of my time, research, and so much mouse-clicking that I’ll probably end up with carpal tunnel syndrome.

The things we do for art.

Conclusion

Do I love Smashwords? Absolutely. They got me into libraries, ebook outlets around the world, and the hands of many readers who would have never discovered me otherwise. But because I often publish books with massive amounts of images, footnotes, and complex Tables of Contents, I had serious technical challenges to overcome to achieve my vision.

Fortunately, I solved those problems. Now, I can help other authors get past them and distribute their ebooks on a global scale through channels that KDP alone cannot or will not handle.

Tomorrow, the world.

Meteor Mags: Permanent Crescent – now in print and ebook

Tags

books, meteor mags, permanent crescent, self publishing, writing

For sale on Amazon in ebook, paperback, and hardback editions. The ebook is also for sale on Smashwords and other major ebook retailers.

After the events of The Second Omnibus, Meteor Mags and her hard-rocking space-pirate crew confront new enemies, old rivals, and the final fate of the interspecies band, Small Flowers. Permanent Crescent and Other Tales continues Mags’ evolution from a rogue pirate to a leader with far-reaching plans, and her choices will have major consequences for the future of the solar system. This collection contains six all-new episodes totaling 57,000 words.

Permanent Crescent: The Moon is about to die, and it’s all Mags’ fault. Join a hell-raising space pirate and her indestructible calico cat as they confront a lunar death cult whose alien leader plans to take vengeance on humanity by destroying Earth’s ancient satellite.

Odonata’s Revenge: Mags faces double trouble when an alien menace and an ex-mercenary converge on Ceres to end the pirate’s life and steal her secret technology.

Infinite Spaces: Mags and her crew discover signals emanating from the depths of the subterranean ocean on Ceres and risk their lives in uncharted waters to find the source. What they find makes Mags reconsider her role in humanity’s evolution and the final fate of her universe.

Farewell Tour: A band of telepathic octopuses and their interspecies friends bring a message of liberation to the solar system one last time. Mags and Patches fight to rescue them from the forces of law and order.

One Last Night on Death World: On the last night of Gramma’s life, Mags takes her drinking at a west-coast bar to shoot pool and have fun. Between games of billiards, they discuss the future of the solar system and reminisce about their past, revealing details about Gramma’s childhood, her relationship with her piratical mother, and the development of GravGen technology.

Pieces of Eight: Mags and her friends in Small Flowers return to Earth to seek a new home for the dying octopuses, but what they find is not at all what they expected.

Might be unsuitable for children and other forms of carbon-based life.

reflections on writing: One Last Night on Death World

Tags

billiards, memoir, meteor mags, pool, reflections, self publishing, writing

art generated by Midjourney

On the last night of Gramma’s life, Mags takes her drinking at a west-coast bar to shoot pool and have fun. Between games of billiards, they discuss the future of the solar system and reminisce about their past, revealing details about Gramma’s childhood, her relationship with her piratical mother, and the development of GravGen technology.

July 2022 Update: The story is now collected in Meteor Mags: Permanent Crescent and Other Tales. For sale on Amazon in ebook, paperback, and hardback editions. The ebook is also available on Smashwords and other major retailers.

About seven years ago, I started compiling notes for a Meteor Mags story that would take place on the last night of Gramma’s life and, through flashbacks, fill in a lot of details about Gramma’s history and how they relate to the main narrative in the series. While the series is ostensibly science-fiction, this tale was more like historical fiction.

If you’ve ever written historical fiction, you know it takes an incredible amount of research into historical fact. Otherwise, you end up with unintended anachronisms, inaccuracies, and all kinds of things any expert in your chosen time period will absolutely tear apart.

This problem almost killed my story.

Since it involves the history of billiards, I got involved in the history of France and a man named Francois Mingaud. He invented the leather tip we all now take for granted on a cue stick.

The first indication that I had serious problems was that my research turned out to be contradictory about when and where Mingaud was held prisoner, and the inaccuracy of him being imprisoned at the Bastille years after it was demolished was repeated in dozens of billiards-related websites where I sought information about his life.

I solved the discrepancy by emailing Mike Shamos, author of The New Illustrated Encyclopedia of Billiards (an excellent resource rivaled only by the work of his friends Victor Stein and Paul Rubino in the massive Billiard Encyclopedia). Dr. Shamos was kind enough to provide historical documents that set the record straight about Mingaud’s imprisonment. I am such a Wikipedia nerd that I corrected the mistakes in Mingaud’s article and included a note about why the widespread inaccuracy about his imprisonment was impossible.

That’s just one of the complications of the history I was trying to construct. Eventually, it all became so overwhelming that I relegated my story to being one of those ideas I would never get around to writing.

But last month, one of the authors from my old workshop group was kind enough to listen for a few minutes to all the reasons I had never written the story I wanted to. In the days that followed, I thought about those reasons; the chief of which was that I simply did not want to invest another year of my life researching the time period to write the novella I had planned.

As I have said many times before, being able to articulate our problems often leads to them solving themselves. I’m indebted to the author who took a few minutes to listen, because thinking about my so-called “reasons” led me to trying some narrative solutions to those problems.

I played with a few ideas, cut some scenes that were too involved and slowed the pacing, engaged a few characters to summarize events that could have filled a novel, and ended up with a short, fast-paced tale that accomplished damn near everything I ever wanted from the “sweeping historical epic” I would never get around to writing.

You can judge for yourself whether it succeeds or not.

I’ve written before about my love for various games of pool, so I have only one more thing to say about the title of this story. Years ago, I saw an infographic about the most-used words in book titles. People online ripped this thing apart as an example of the most cliché and crappy book titles.

So I came up with several fun titles based on that silly infographic and decided to use “One Last Night on Death World” as the name of a pinball/videogame Mags would have distributed on the west coast of the USA in the 1990s as a cover for her smuggling operations. (It’s introduced in a flashback in the previous story, Farewell Tour, which fills in the early years of the friendship between Mags and Alonso.) The name also fit the idea of Gramma Margareta’s last night on Earth, so I ran with it.

What did I learn from all this? First, it helps to have other writers to talk to when you are having problems with a story. Second, you can get a lot of mileage from emailing an expert on a subject. Third, the problems you encounter when telling a story can often be solved by taking a different approach to narration and engaging the characters to solve your problems for you.

I’m tempted to add a fourth lesson about “Stop making excuses and write the damn thing”, but I can’t help but feel that compiling notes for all these years until I had a chance to bend a sympathetic ear was the right decision. It was like I had been dissolving minerals in a solution for seven years and then all of a sudden—Boom! All it took was one little grain for them to gather around and become a crystal.

In addition to borrowing Francois Mingaud from real life, this tale guest-stars Scott Safran, a young man history also remembers for his accomplishments in a game. Both of their lives play out a bit differently due to meeting Mags and her ancestors. The hotelier Jonathan Hathaway is a complete fabrication.

my childhood spider-man drawing

Tags

drawing, memoir, meteor mags, quarterly report, self publishing, Spider-man, writing

Spidey was my jam as a young Martian. I must have crafted this masterpiece near the end of the 1970s, when I was five to seven years old. Clearly, I had a lot to learn about architecture and anatomy. Feel free to mock me now for those ridiculous hands!

Well into my early adolescence, if you had asked me what I wanted to be when I grew up, I would have said, “A comic-book artist.” I designed different characters and drew them poorly, no matter how many drawing tutorials I attempted to follow. Eventually, I became reasonably okay-ish in various visual, musical, and literary art forms, but I still can’t draw sequential art to save my life — unless it’s stick figures!

Someone on Reddit suggested this could be a super-rare variant cover, so I ordered a five-dollar copy of the blank version of Non-Stop Spider-man #1 using some of the store credit I earned at MyComicShop in the last couple of months thanks to this blog’s readers. I’ll see if I can get this image printed on it.

In other news, I finished drafting episode 34 in the ongoing Adventures of Meteor Mags and Patches this week, and I had a blast writing it. It’s really two stories in one. In the “present day” of February 2032, the interspecies telepathic band Small Flowers performs their final concert in the asteroid belt. That story is spliced with flashbacks about the musical friendship between Mags and Alonso, who is the only human in Small Flowers and one of the people Mags loves most in all the solar system.

July 2022 Update: The story is now collected in Meteor Mags: Permanent Crescent and Other Tales. For sale on Amazon in ebook, paperback, and hardback editions. The ebook is also available on Smashwords and coming soon to other major retailers.

Bonus points to anyone who gets my silly Spider-man drawing printed on a t-shirt before I do. Until then, Cadet Stimpy and I remain stranded on the planet Ballknob. We had to eat what was left of the ship.

At least the voices have stopped for a while.

reflections on writing: Odonata’s Revenge

Tags

memoir, meteor mags, reflections, self publishing, writing

art generated by Midjourney.

Mags faces double trouble when an alien menace and an ex-mercenary converge on Ceres to end the pirate’s life and steal her secret technology.

July 2022 Update: The story is now collected in Meteor Mags: Permanent Crescent and Other Tales. For sale on Amazon in ebook, paperback, and hardback editions. The ebook is also available on Smashwords and other major retailers.

Episode 32 in The Adventures of Meteor Mags and Patches was intended to be 33, but I got bogged down in the original story for 32 and couldn’t quite put my finger on why. As you probably know, I don’t believe in writer’s block, because you can always write something. So, I re-directed my energy into what was speaking to me at the time, and I also worked to articulate exactly what my problem was.

My recent post on why Finishing Matters resulted from gathering my thoughts on why it is important to power through completing a draft. My post on the difference between Active Versus Passive Characters arose from trying to articulate why I wasn’t happy with the original thirty-second episode.

I realized that the episode’s problem was, at its root, that I had originally conceived the middle of the story as a plot that needed to happen to my characters, instead of a plot driven by character choices. I knew where the story started and ended, but I felt like I was enforcing a plot on my characters in the middle, and that was causing friction.

So, I set it aside and focused on something that’s been simmering on the back burner for a couple of years: introducing a new rival for Mags. It’s an idea I kept returning to despite numerous attempts and thousands of words that failed to excite me. But gathering my thoughts on active characters proved to be the key. Last month, I added to my massive pile of notes on this rival by asking questions and answering them, then dropping her into situations and letting her choose the outcome. I let go of the idea that I needed her to fit into some mold, and I let her choose her own adventure.

Several scenes I wrote for her ended up on the cutting-room floor. You will never read them. But the process of going beyond notes and writing actual scenes for her revealed what really captured my imagination about her, and I enjoyed getting to know her and anticipating what kind of choices she would make. She stopped being a thing I wanted to force into a plot and became a person who could drive a plot through active choices.

Once I began letting her choices take an active role in determining the plot, she became not just easy to write but an absolute joy. In the end, it only took me about a month to write the episode featuring her, even though defining who she was had been frustrating me for a couple of years. The breakthrough came when I started treating her the way I do Mags: not as someone who life happens to, but someone who happens to life.

Also, I wrote thousands of words you will never see about her childhood, her appearance, and her motivations. We might explore those things later in the text of the series, but the important thing was that I really needed to get to know her.

I don’t need to necessarily publish words about those things, but I needed to be able to confidently write from those things. The difference between the two is the subtext an author needs to have a firm grasp on a character. Not every detail about a character’s history needs to be explained through exposition to a reader, but the author needs to know those unpublished details to create someone who feels real, consistent, and grounded. You can judge for yourself how well I did.

On a more personal note, the episode briefly includes a billiards game called nine-ball. The game will always be dear to my heart because in 2006, I joined a nine-ball league at a local pub/pool hall. I had always enjoyed shooting pool, but I was terrible at it. When I joined the league, I started practicing regularly, using an amazing book called Byrne’s New Standard Book of Pool and Billiards. It had great, practical exercises and showed how to make shots from the most simple to the increasingly complex.

A few mementos from my league days.

But learning pool from a book can only do so much, and it was through the generous instruction from other people on the league that I advanced enough to not be awesome but to at least not embarrass myself, and to win enough matches to feel a sense of accomplishment. When I played against casual players at other bars outside of league, I won more often than I lost.

The people in my league who guided me and showed me how to correct what I was doing wrong were not just my teammates but sometimes my competition from other teams I played against in matches. Despite our friendly rivalry, we were not enemies but people who enjoyed the same game and wanted to help each other improve, have fun together, and generally raise the quality of every player’s ability. For years, nine-ball league was my primary social group where I formed many friendships, some of which remain to this day. We often gathered for house parties, bar crawls, road trips, concerts, and other events.

It’s a good thing we rented a van and a driver for this pub crawl.

In many ways, it was like the writer’s workshop I founded in 2017: a somewhat random assortment of people gathering around a shared enthusiasm with the aims of both helping each other improve and having some fun along the way. In both cases, my years with the groups helped me grow in ways that would not have been possible on my own.

These days, my billiards game is rusty from a lack of practice, but I still love to play. The same is true of my guitar skills. But if you ever wonder why I write so many billiards and concert or jam scenes into my stories, it’s because they are hobbies I have loved for many years, and I can’t imagine writing about a fictional world where they don’t play a role.

Finishing Matters

Tags

self publishing, writing

One of the greatest struggles I see aspiring authors encounter is with finishing a first draft. Finishing is an important part of the craft of writing, but maybe it doesn’t get enough attention. Let’s take a closer look.

Although I will offer advice and observations, there is no big secret. The key to finishing pieces is to finish more pieces. That might sound like an obvious tautology, but it runs deeper than that. Like everything else about writing, completing a work takes practice. If you aren’t seeing your pieces through to the end, you aren’t getting enough practice to strengthen this particular muscle.

It’s a bit like going to the gym. Imagine your workout involves doing three sets of an exercise, with some number of repetitions per set. What would happen if every time you decided to work out, you got dressed in your workout clothes, went to the gym, and did a couple of repetitions—then stopped? Maybe completing the workout seemed too challenging or boring, or maybe something else distracted you. Either way, you would get a lot of practice at getting dressed, but not the practice of completing a full workout. You’d be great at getting started, but you would not build any staying power.

Writing is like that. It’s important to keep going beyond the initial excitement of getting started so you can practice completion.

My writing-intensive courses in public policy were a huge help in this area. Every week, my classes required me to do a ton of reading then crank out several thousands of words before the week was up. I put a lot of time and energy into those papers, but I did not have the luxury of pondering them for months or years, agonizing over every word, or getting halfway done then deciding to do something entirely different. Even when I felt what I sent to my professor wasn’t my best work, I got a lot of practice going from start to finish in a very short time. Dawdling was not an option.

That being said, when a paper was on something that mattered to me personally, I reviewed my professor’s comments and criticisms and did a final round of revisions for my own benefit. Integrating feedback and critique was an important part of improving.

Finishing a draft even when it is challenging and you aren’t entirely happy with the result is still an important step because it gives you raw material to revise. It is always easier to start with something rather than start from scratch with nothing. When you have nothing, it’s easy to get bogged down in considering all the possibilities, spinning your wheels and not producing anything. But when you have something on the page, you can look at it and say, “Okay, I like this part, but this other part doesn’t work. Now I can see why, so let me work on fixing that problem.” You’ve narrowed down the infinite possibilities to a manageable revision checklist.

A friend who produces articles related to his artistic endeavors takes an interesting approach. He hires a copywriter to produce a first draft, then he completely re-writes it. He says it saves him a lot of time and effort in the early conceptual phases, and even when he is unhappy with what the copywriter produced, it’s a lot easier for him to start from a draft and be critical of it. If he sees something that isn’t said the way he would say it, that makes it easier for him to decide what he does want to say.

As a freelance editor, I often work on the flip side of that process. People might come to me with an essay or story they’ve drafted, but it has conceptual, grammatical, or structural problems and doesn’t feel professionally written. It’s up to me to “get” what they are trying to communicate, then rewrite the piece with clarity and concision. If I were assigned to draft a piece on the same subject from scratch, it would take a lot longer than the relatively short time it takes me to pull apart an existing draft and fix it.

I treat my own stories and essays the same way: Pound out a first draft, even if it’s a mess, then step back and look at it critically. If, for example, I feel daunted by the infinite possibilities of a scene in fiction, I just pick one and start banging away at the keyboard. Sometimes I get lucky and come up with something I love that simply needs tuned up and polished. Other times, I get something I don’t like at all or doesn’t quite fit, but I can articulate what about it doesn’t work. The process helps me conceptualize what would work so I can take a second crack at it.

In My Life As an Armadillo, I discussed the benefits of drafting an ending long before a story is anywhere near finished. I will just briefly reiterate here that knowing where you are headed with a story helps reduce the time you waste feeling stuck in the middle of it. When people are having trouble completing a draft, it’s often because they lack a sense of where the finish line is. It’s like trying to run a race without knowing what direction to run. You might end up running into the middle of the field, or into the stands, or into the toilets. That’s how it feels to be lost in the middle of a writing project. Do yourself a favor: Get clear on where the finish line is.

Finishing a draft, whether you love it or hate it, also positions you to get more practice in all the stages that come after: getting feedback, doing rewrites, making revisions, editing, and proofreading. You don’t get to practice those important skills if you don’t finish many drafts, and lacking practice in those areas will stunt your growth.

I have a ton of writings other people will never see, because either I feel they aren’t very good, or they ended up being something I didn’t feel was appropriate to share with the world. But finishing them gave me practice for producing the good stuff. Sometimes, people are trapped by the idea that everything they write needs to be brilliant, and they feel that if they write something unappealing, then they have failed.

That attitude is counter-productive. For comparison, consider what counts as an awesome batting average in baseball. Ty Cobb had a lifetime batting average of .366. That means he connected with the ball about a third of the time. It also means he failed to hit the ball two-thirds of the time! Do we look at that hit rate as a failure? Not at all. It’s a damn fine batting average—the highest in major-league history!

So if you write three things and two of them suck but one is a solid hit—not necessarily a home run, but something that gets you to first base—I’d say you’re doing well. Failure isn’t missing a lot of swings. Failure is not taking a swing at all.

Finally, consider that as your skills improve, nothing is stopping you from revisiting an earlier piece and improving or expanding it. I often return to something I wrote years ago and examine it in light of everything I’ve learned since I finished it. Maybe I now have a better grasp of what a failed poem was trying to say, so I rewrite it. Maybe I edit an old article to improve the quality of the prose. Some writers will even take an old novella and expand it into a novel, such as Orson Scott Card did with Ender’s Game, eight years after the short version was first published.

So, take a swing at completing a first draft. If you’re working in a longer form such as a novel, break it into smaller chunks: finish drafting a scene, then another, then a whole chapter, then the next. Keep going! The more you finish, the more practice you get with the entire process and seeing things through to completion. Over time, that practice will make you a stronger writer.

Active Versus Passive Characters

Tags

character development, self publishing, writing

My favorite characters to read about and write about are active characters, especially when it comes to the leading protagonist and antagonist. I’m a bit more forgiving of passivity in minor supporting characters, but even they are greatly improved by giving them some active choices. The difference between active and passive characters is simple, but perhaps it doesn’t get enough attention.

With a passive character, the plot just happens to him. He’s going about his daily life when suddenly—BOOM! Plot events arrive and sweep him up in the narrative. When the main character or hero is passive, events are largely beyond his ability to affect. I often see this in stories that are plot-driven rather than character-driven, where the author has a potentially brilliant plot that needs to happen, and the characters are forced into it.

Active characters are ones whose choices drive the story. Active characters might make smart choices or foolish ones, selfish choices or altruistic ones. Those choices carry consequences that determine the events of the narrative. As I like to say about Meteor Mags, life doesn’t happen to her; she happens to life.

That isn’t to say that active characters are always in control. One of the most fun things about active characters is when they make choices that lead to their losing control. Take Dwight in Frank Miller’s Sin City story A Dame to Kill For. Every step of the way, Dwight makes choices that determine what happens next. But he is being manipulated by a femme fatale, and we as readers know that he really should know better. He is a delusional fool, but he is an active fool, and his foolish decisions lead to events spiraling out of his control and getting the ever-loving crap beat out of him several times.

Active characters can also be subjected to unexpected events. I don’t think anyone would accuse Meteor Mags of being passive, but the super-tornado that arrives in the middle of a heist gone wrong in Blind Alley Blues is an example of unexpected plot elements showing up to mess with her. Mags’ active nature leads her to see what opportunities the disaster presents, and she makes choices that bend the situation to her advantage. Plus, the reasons the heist goes wrong in the first place all relate to conscious, intentional choices made by her and other characters. They don’t sit around waiting for the plot; they are actively driving it by pressing forward with their agenda.

I’m a fan of No Country for Old Men by Cormac McCarthy, and its protagonist Llewelyn Moss and its antagonist Anton Chigurh are great examples of highly active characters. Moss chooses to examine the aftermath of a drug deal gone wrong, then he makes one of the stupidest decisions I have ever read. Later that night, he decides to take some water to the last survivor of the deal, and that foolish decision leads to all the pain and suffering which follows. I have always found this choice a bit suspect and possibly out of character for Moss, but the fact remains that he makes it and must deal with the consequences.

On the other side of things, Chigurh is a cold, calculating, homicidal maniac who makes choices every step of the way. In his famous scene with a gas station attendant, Chigurh uses a coin toss to determine whether he will kill the attendant—a conceit that appeals to blind chance as driving his actions, even though he is the one actively initiating the situation. Near the end of the story, Moss’ young wife calls out Chigurh on this bullshit, telling him “It’s just you.” And it is just him, making choices that drive the plot.

No Country is one of my favorite novels because both Chigurh and Moss make active choices while trying to achieve conflicting goals, and nearly every event in the book is the result of these two characters working at cross-purposes.

Besides being characters who can create the dramatic intensity of an irresistible force meeting an immovable object, and intensifying our emotional investment in seeing how such brutal conflict plays out, active characters earn our empathy and respect.

In comparison, passive characters seem like people who say, “Woe is me,” and blame anyone and everyone except themselves for their problems. Sure, we might feel sympathy for these downtrodden folks, but we can just as easily feel contempt for those who don’t take responsibility for the consequences of their own actions. And if they passively succumb to their fate, they lack the initiative we expect from heroes. They might as well be the beach being pounded by the ocean with no true agency of its own for us to get involved with.

But when an active character makes choices, we respect her for doing something besides lying on her back and thinking of England while life has its way with her. We can respect her for, at the very least, trying to do something about her situation. We might not agree with her choices, and we might even see them as foolish, but we can feel invested in her attempts to achieve her goals—even when she fails.

When those choices arise from deeply held conviction, we are more likely to empathize. Peter Parker’s active choice to continue trying to make the world better as Spider-man is a good example, because being Spider-man tends to have nothing but painful consequences for his personal life. Parker’s choices often lead him to more suffering than many of us would be willing to endure, but he remains committed to trying to do good things, to protecting people less powerful than he, and standing firm as a force for good in a world threatened by evil. We not only respect Parker; we empathize with his struggle. We don’t just feel sorry for him; we feel sorrow with him. When he succeeds, we feel that success, too. We become emotionally invested.

None of what I have said should be taken as advice to abandon tight, compelling plots and write by the seat of your pants. The important point is that rather than designing plots that simply happen to passive characters, construct plots that are driven by the choices the characters make.

Characters need goals, and they need to make decisions they believe will take them closer to those goals. They also need obstacles in their path—both the external obstacles of circumstance, and the internal obstacles of personal shortcomings they need to overcome. What lies do they tell themselves? What misconceptions do they have? Even the most active character can harbor beliefs that keep her distant from her goal, even as she tries to move forward.

In my years as a workshop leader, I saw some stories about passive characters who had no clear, primal, compelling goal they were so intent on reaching that they would have died for it. They were just people trotted on stage so the plot could happen to them, and I found that I simply didn’t care. But even when presented with a story in a genre or style I didn’t prefer, I could easily get swept up in the adventures of an active character whose choices—whether right or wrong—defined and drove events. Those were the characters I came to care about and whose fates I became personally invested in.

So whether you see your stories as more plot-driven or more character-driven, realize the best stories are both: where the character choices drive the plot forward, so readers become emotionally invested in the outcome.

reflections on writing: Permanent Crescent

Tags

memoir, meteor mags, Moon, Patches, permanent crescent, reflections, self publishing, writing

art generated by Midjourney.

The Moon is about to die, and it’s all Mags’ fault. Join a hell-raising space pirate and her indestructible calico cat as they confront a lunar death cult whose alien leader plans to take his revenge on humanity by destroying Earth’s ancient satellite.

July 2022 Update: The story is now collected in Meteor Mags: Permanent Crescent and Other Tales. For sale on Amazon in ebook, paperback, and hardback editions. The ebook is also available on Smashwords and other major retailers.

Permanent Crescent was the story I worked on while also putting together The Second Omnibus, so it bears the responsibility of setting the tone for what comes next. It was fun to write and took about three months based on notes I’d compiled throughout the year.

The first scene I wrote was a nice way to open the floodgates for writing, but it ended up on the cutting-room floor. You will never read it! I also drafted scenes which got heavily revised in terms of their points of view, tenses, and even which characters were involved. Hardly any scene survived in its original version.

As you probably know, I don’t believe in writer’s block. Even when I felt unsure about what direction to take for the story, I figured, “What the hell? Let’s wing it and see what happens!” Eventually, the results of that “anything goes” approach got ironed out into a single story.

After trying things a few different ways, I settled on three points of view to tell the story: the hero, her nemesis, and my standard third-person omniscient narrator for the series. I felt multiple POVs were necessary to convey the ways in which the hero and the villain are similar in their general attitudes but intractably opposed.

By letting both the protagonist and antagonist tell parts of the story from their unique perspectives, I hoped to draw parallels between the ways they perceive their world and their situation. Some hints are obvious, such as the way they both refer to “vermin”, but with each considering the other to be the vermin. Similarly identical phrases and judgments are woven into their narratives.

Several scenes are written in first-person present tense, which I rarely use. In Permanent Crescent, my intent was to use that POV to create a sense of immediacy, to put the reader in a moment where anything might come next. In Mags’ first-person scenes, she mostly abandons her conventions from the first two omnibuses where she wrote in a journal or a letter. This time around, she speaks more directly to the reader, and her only epistolary contribution is a journal entry from 1966 where she gives relevant background about developing artificial gravity.

Getting all that sorted was a world of fun, but writing the story took me to dark places involving crime, cults, and the human (and feline) condition in general. At some point, I realized I wanted Mags to narrate a few scenes in a pulpy crime/detective style. So, I re-read the entire Criminal series to get that flavor and tone in my mind.

Permanent Crescent also reflects my feelings about the kind of urban decay I’ve lived in or visited many times in my life. The descriptive scenes about lunar cities are basically me writing about neighborhoods I’ve had the misfortune to experience. If I had to pick one song that sums up everything about that, it would be Spinal Tap’s Hell Hole.

I was a bit disheartened to discover an anime series has already blasted the Moon into a permanent crescent. It’s getting so that you can’t even blow up the Moon without someone else having done it first!

I don’t know what “Assassination Classroom” was about, but they trashed the Moon.

Finally, I should mention how hard I tried to do the actual math for launching Patches out of a space cannon. I read a ridiculous amount of articles and papers about the problem, most of which were beyond my grasp. I tried multiple times to get scientists to help me, to no avail. I even created a spreadsheet full of formulas to do the math. At last, I needed to admit I had no idea what the hell I was doing.

But one way or another, we were launching Patches from a space cannon, and we damn well did it. If anyone wants to email the solution to me, I’d be thrilled.

KDP: Hardcover Beta Review

Tags

hardcover, KDP, meteor mags, self publishing, singing spell, writing

In case you missed my post from last month, I was invited by Kindle Direct Publishing (KDP) to participate in the beta version of their new program for producing print-on-demand hardcover books. I promised you an update when the first, physical proof arrived. Guess what came in the mail today!

All I can say is that the book looks and feels amazing. It’s sturdy and way more substantial than I expected for a smallish 150-page book. The print options I chose were for white paper and a gloss finish on the cover.

Some folks believe you should use cream paper for fiction, but I have produced books in both cream and white, and the white paper looks and feels better to me. I also find the high contrast with black text makes white paper easier to read. I’ve produced books with both matte and glossy covers, and I tend to prefer the shiny gloss that really makes the colors vibrant. But matte finish is also nice, and I’ve gone with that several times when it felt right.

The binding is beautiful inside and out, and I love the way that about a quarter-inch of the cover color and design is visible inside the book when opened, where the cover wraps around the edges.

I think authors will be pleased when this hardcover option is available to everyone. I already feel the urge to make hardcover editions of about half a dozen of my books. I’d love to release the first Meteor Mags Omnibus in hardcover, but at more than 580 pages, it exceeds the maximum page count of 550 for a KDP hardcover.

Besides page count, authors will want to consider price points and profit margins. My paperback edition of The Singing Spell has a wholesale printing cost to me of less than USD $3. But the printing cost for the hardcover is $7.28. (Again, this is for a 150-page book. Longer books will cost more.) To sell the hardcover and make a reasonable per-unit profit on Amazon, I needed to price it at $14.95, as opposed to the $6.95 price for the paperback and the $2.99 bargain price for the Kindle ebook edition.

This doesn’t make much of a financial difference to me, since I design my own books, but authors who need to pay a designer to format the cover for a hardcover edition will want to consider whether they can recoup the additional expense with hardcover sales at a higher price than the other editions. Will their target market be willing to spend the extra bucks for a hardcover? It’s a question I can’t really answer for anyone without market research.

Either way, I expect my fellow authors and readers will be impressed with the quality of these hardcover editions, and I’m looking forward to the day when this program is no longer in beta testing but available to all self-publishers using the KDP platform.

Update: The hardcover edition of The Singing Spell is now available on Amazon.

Three Changes at Kindle Direct Publishing and Amazon for Self-Publishers

Tags

amazon, books, case laminate, casewrap, CD, compact disc, hardcover, KDP, print on demand, self publishing, writing

Three changes are taking place this month at Amazon’s platforms for self-publishing. Two involve Kindle Direct Publishing (KDP), and one is happening at the Media On Demand platform that replaced the old CreateSpace function of selling compact disc albums.

Media On Demand is terminating compact disc sales, apparently due to a lack of demand and the increasing market preference for digital streaming and downloads. I’m sad but not surprised. Although my wholesale cost for each of the two music albums I made available on CD was only $4.99, I felt the retail price where I could make a decent per-unit profit was too expensive at $17.95. CDs are nice, but that price always seemed unrealistic to me. On June 4, CDs will no longer be available from Media On Demand, including wholesale copies to the creators, so creators will need to stock up if they want copies before then.

Next, KDP has begun offering print-on-demand paperbacks in Australia. This requires authors to adjust the pricing of each of their POD books for that market. That’s an easy process inside your KDP account, but since I have around thirty books in print, it took me about an hour to make all the adjustments. Still, I’m excited about this development.

Finally, KDP is currently running a beta version of the ability to make print-on-demand books available in hardcover! (Note: The linked pages for this program might only be currently available to KDP authors who have been invited to the beta program and are signed in to their account.) While not available in all international markets, they will be available in the USA and a few other countries. Many of my fellow authors will be excited if this works out, because my self-publishing customers often ask about hardcover editions.

The new hardcovers won’t be the kind with dust jackets. Instead, they will be “case laminate” hardcovers. Casewrapping is common for specialty books and textbooks, where the image is printed on a material that is wrapped onto the hard binding and glued in place, not a removable paper sleeve.

From a technical perspective, this new format will require some graphic design software skill, because formatting a cover for the casewrap is more complex than just clicking a button! Compared to a paperback cover, the casewrap cover must be created at dimensions both wider and taller so the printed image can be wrapped around the hard binding. It also means there is extra width to account for the “folded” area on each side of the spine. To help cover designers implement these changes, KDP provides a cover dimensions calculator which will also generate a PDF or PNG template to use as a guideline, and the templates are created specifically for your book’s trim size and page count. That is handy!

I spent a couple hours tonight re-doing the cover to Meteor Mags: The Singing Spell and Other Tales, getting a new ISBN and barcode for the hardcover edition, uploading and reviewing the files, and ordering a physical proof copy. I will update you on how it turns out, once the proof arrives.

So, goodbye compact discs and hello hardcovers! And hello to Australia! Feel free to share your experiences with these changes in the comments on this post.

Anyone Can Self-Publish a Book—Right? Not Necessarily.

Tags

self publishing, writing

A few times a month, aspiring authors contact me for advice on projects they have already begun, and they usually want me to help them self-publish their first book through Amazon’s Kindle Direct Publishing program (KDP). Most of the time, these authors face challenges that can be summed up in one sentence: They do not know nor understand the technical requirements for KDP, nor how to meet those requirements. In all cases, these authors have been lured by the oft-repeated idea that now “anyone” can self-publish. This idea is both true and false, depending on how you look at it, so I want to give you some insight about why it can be false, and how it can be true.

Saying that “anyone” can do something is part of the problem. Consider these statements: Anyone can play a Rachmaninoff piano concerto. Anyone can play basketball like Shaquille O’Neal. Anyone can be an astronaut. Anyone can be a university professor who lectures about quantum mechanics.

See the problem? All these professions require years of study, training, and practice. They require technical skills and long-term dedication to the craft. While I enjoy reading the works of Richard Feynman, Stephen Hawking, and other noted physicists, I will never be on their level of understanding the subject. I don’t even want to spend the time learning the math required to have an intelligent conversation with them. And if you put me on a basketball court with NBA players, I would get my ass handed to me. Heck, a bunch of random high schoolers could defeat me on the court.

But I’m pretty good—though not great—at making music with a guitar. People who are lured into self-publishing by the “anyone can do it” mentality remind me of all the times I was asked by someone during my twenty-plus years of performing, “Show me how to play that.” People assume that if you make something look easy, then it must be easy, so surely you can show them how to do what you do in a couple of minutes. But they don’t realize how much they don’t understand about rhythm, harmony, scales, and the language of music, and they definitely don’t realize how long you need to train your hands, muscles, and brain to play an instrument.

My experience in the world of self-publishing is no different. Someone might say, “Show me how to make a Kindle ebook,” but they don’t have the most basic software skills that take anywhere from hours to years to learn. Someone might say, “Help me set up my book on KDP,” but they have files that are completely unworkable for technical reasons they do not understand. They often do not know the language or terminology needed to even explain the problems. They have no idea what “image resolution” means, or what “Styles” are in MS Word, or the basic conventions for a properly formatted manuscript.

One author asked me on the phone about an “Izbin”, and I didn’t know what he was talking about. He was trying to pronounce “ISBN” like an acronym. That was somewhat less frustrating than the people who ask about “ISBN Numbers” without realizing the “N” in “ISBN” stands for “number”. I often wonder if they use their “PIN Numbers” to operate “ATM Machines” in a universe where the usefulness of initialisms has been destroyed by redundancy.

When it comes to printing paperback books, the problems compound. Have you ever tried explaining a “bleed” to someone who has no background in graphic design? I’ve encountered freelance “designers” who still don’t understand how to set up their files to meet bleed or resolution requirements, and “designers” charging way more than I do per hour but don’t have the first clue about the technical requirements for paperback covers. They might be talented artists whose creativity surpasses mine, but they don’t understand making books.

It isn’t like I was born with this knowledge or learned it all in a day. My first print-on-demand paperback in 2013 left a lot to be desired in terms of design and editing, and I’ve since taken it out of print to save myself the embarrassment. My first full-color art book was rejected by the printer for technical problems, and I couldn’t fix it for the life of me, no matter how many hours I spent. It wasn’t until I had another year or two of experience that I was able to re-open the old files, realize what the problem was, and fix it in about five minutes. That five-minute fix took me years to build up to.

Then we have the problem of quality. The biggest complaint about self-published books is that the writing isn’t very good and has never been professionally edited. One author contacted me because she was upset that her ebook wasn’t selling on Kindle, and she asked if I had any marketing advice. I looked her up on Amazon, found her book, and used the “Look Inside” feature to see what she was trying to sell. The text had a ton of obvious spelling, grammar, and punctuation errors on the very first page. Plus, the cover was unappealing, and the description in the Amazon listing was even worse.

As is so often the case in my line of work, it fell to me to be the bearer of bad news and explain to the author all the ways in which her design, description, and the text itself were sending huge red flags to potential buyers. Everything about the book screamed, “Don’t buy me!” Fortunately, I was able to help that author with copyediting, formatting, and a cover re-design. Now she has a book she can be proud of.

I understand authors with a do-it-yourself mentality. If I didn’t have the same mentality, I wouldn’t be where I am today. But I came to the world of self-publishing with a few decades of experience in writing as a professional, making art as a hobbyist, and using relevant software in both capacities. And you know what? My first book still sucked. Despite all I had learned, I had miles to go before I could competently make a book, even farther before I could communicate all the requirements to others, and farther still before I could lead an entire project team in a logical, organized way where things went smoothly.

In the years since, I’ve focused on helping other authors. I’ve looked for ways to share what I’ve learned or put my knowledge and experience to good use so other authors can experience the profound joy of holding in their hands a book they made and can be proud of—and confidently sell. Even so, that rarely happened without a team.

While it might be true that “anyone” can self-publish, few people can successfully do it on their own. A team might include an editor, a graphic designer or illustrator, a marketing consultant, and even a ghost writer or co-writer. Since all those people tend to speak their own language, the team usually needs a project manager, too—not the author, who probably does not speak any of those languages fluently, but someone who can help everyone involved stay on target because he knows the entire process from start to finish.

Can anyone do what I do? Sure. It is far from impossible. I encourage my fellow authors to get into it all the time. But people getting into self-publishing for the first time rarely realize just how much there is to know, and they become easily frustrated when they encounter obstacles during the production, or if nobody wants to buy their book.

Maybe anyone can play amazing guitar like Joe Satriani, but it isn’t necessarily easy or quick to get there. Believe me. I tried to learn a few of his songs and still can’t do them justice even after months of practice. Even if I could compose and shred like Satriani, he never goes on stage without a team to support his performance, from his fellow musicians to the stage crew and his management team.

Maybe anyone can do what Satriani does, but only if they are willing to invest the years of study and practice, take the time to find a team to help them succeed, and persevere in an insanely competitive marketplace. They should also be willing to accept that their first album might not be their greatest album, but it can be a learning experience and a steppingstone to truly great things.

For more insights into writing and becoming a better writer by workshopping with others, check out my recent book My Life as an Armadillo. For a quick orientation to the world of self-publishing that will save you from a lot of headaches and wasted money, see A Passion for Planning. Good luck on your writing journey!

a note about solving writing problems

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self publishing, writing

A piece of advice in my new book about writing needs qualification. In My Life as an Armadillo, I state my belief that writer’s block is a myth, and the solutions to most writing problems involve more writing, usually freewriting about that problem or your emotional relation to it, until you get to the heart of it and work out a potential solution.

But I base this advice on an assumption about my audience of writers; namely, that they write because the written language is their primary way of processing information and expressing their creativity. That is not true about every person on Earth, and it might not even be true about every author. It certainly is not true of everyone working temporarily on a writing assignment such as a school paper, a business letter, or a memoir.

While my advice about writing through the problem can still help those people, it is not the only method nor even the best for everyone. Different people prefer different modes of communication, learning, and information processing. As an editor, I find the best way to help my authors work through a problem is to ask a few questions and encourage them to talk through it with me. Like many people, they feel more comfortable speaking than writing or typing, especially in a dialogue with an attentive and thoughtful listener. These conversations can lead to dynamic brainstorming sessions and bouncing ideas back and forth until we find a solution.

Other people are kinesthetic—not verbal—learners and communicators. They work through problems not by writing or talking but by walking or dancing, by doing yoga or lifting weights. Once they engage their bodies in motion, activity, or touch, the solutions come to them. Those are great options even for writers and other people in primarily non-kinetic modes. As much as I believe in writing through my problems, the process often involves stepping away from the keyboard to take a walk or a dip in the pool, or by cranking up the tunes and having a wiggle in the living room. Sometimes I even burn a calorie or two!

When you work through problems you encounter as you write, consider your mode of learning, communication, and information processing. Before you get back to writing, you might need to talk to someone, exercise, frolic, or do some tactile, hands-on work or craft. If you aren’t in a rush, you can even sleep on it. I often awake from a nap or a night’s sleep with a simple, direct solution to a problem that seemed impossibly complex before.

As I say in my book, any rules I propose are merely guidelines. Modify them to suit your personal style. What works for one person doesn’t necessarily work for another—not in writing nor anywhere else in life.

New Season, New Book!

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armadillo authors workshop, books, essays, self publishing, style, workshop, writing

Spring is in the air! And with the new season comes a new book. You might know that I recently moved to Tucson, and I experienced an ungodly delay of several weeks in getting connected to the Internet in the new Martian headquarters. I used that time to edit a collection of essays about what I learned as the leader of a writers’ workshop—a workshop I founded in February 2017 and which succeeded beyond my imagination. Before I left Phoenix, I passed the leadership torch to someone I knew would take excellent care of my baby, and I am happy to say that the group remains alive and well.

Over the years, I wrote about workshopping with other authors and the journey of improving as a writer. The result is the Kindle ebook My Life as an Armadillo: Essays on Workshopping and Writing.

My Life as an Armadillo collects my thoughts from 2016 to 2021 about writing and becoming a better writer by workshopping with others. It is not a complete guide to style nor a manifesto on how to run your own critique group, but I share it in hopes that you can learn from my experience and apply the ideas you find most helpful.

Essays are grouped into four main sections: Group Participation and Leadership, Starting a Major Work, Basic Revisions for Style, and Style and Substance. You will find guidance for leading a workshop group and getting the most out of participating in one, refining your prose based on style tips commonly given in workshops, and overcoming the fundamental challenges many writers struggle with.

Now available for only 99 cents at https://amzn.to/3c2Poga

Free to Kindle Unlimited subscribers!

Inner Planets: a poetry audiobook

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audiobook, free verse, inner planets, planets, poems, poetry, self publishing, writing

An hour-long reading of fifty original poems selected from Anything Sounds Like a Symphony, Animal Inside You, and Never See the Night, along with two previously uncollected poems, all narrated by the author. This audiobook is now available on Audible, Amazon, and iTunes. The text comes in a Kindle edition and a Smashwords edition so you can read along! Also available at many other major retailers.

Nine Things Workshops Taught Me to Improve in My Writing

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critique, feedback, self publishing, style, workshop, writing

2021 Update: A revised version of this article now appears in My Life as an Armadillo: Essays on Workshopping and Writing.

Do you want the good news or the bad news first? The bad news: I’ve made every single amateur writing mistake that can be made. The good news? Thanks to local workshops and critique groups, I’ve improved. Now that I know to check for my shortcomings in the revision stage, I hardly ever hear about them when workshopping new material. But invariably, when I’m having problems with a scene and take it to workshop, a few things I constantly struggle with pop up.

Why is it so hard to see flaws in our own writing? As writers, we feel about our words on the page as we would feel about our babies. We love them, we work hard for them, and they come from within us. We’re emotionally attached to our creations, even the flawed ones. Being objectively critical about them is tough, even though that’s exactly what we need to do if we want to take our writing to a higher level.

If you’ve ever attended one of my workshops, you know I mark up pages maybe more than anyone else in the city of Phoenix, and I have strong opinions on what works and what doesn’t. But you may not realize I am harder on my own material than I am on anyone else’s. My own markups of my first, second, third, and fourth drafts are absolutely ruthless. Even brutal. Two years of workshopping have made me look at my drafts and anticipate what my fellow authors would say about them, and mark them accordingly.

I take every bit of feedback about my work completely seriously. I will go back and revise something I wrote five years ago if I realize it suffers from problems uncovered in a workshop on a current piece. I write down every snippet of verbal feedback people give me. I learn from it, work to clarify and perfect my prose, and apply it to future works. In workshops, I’m not on a mission to have my ego stroked about how nice my writing is. I’m on a mission to root out everything keeping it from being awesome, and relentlessly exterminate all those things.

Maybe people in my groups wish I wasn’t so hard on their manuscripts. But I’m only doing what I wish someone had done for me twenty-seven years ago when I started out. It would have eliminated years of struggle. Then again, maybe seventeen-year-old me would have thought current me was an overbearing, hypercritical jerk, and struggled anyway.

It’s hard to say. When I was twenty-three, an editor of a local music magazine asked me to rewrite a band review I submitted. I responded with a scathing letter about how he didn’t understand music, art, writing, or anything else. See? I told you I’ve made every amateur mistake, didn’t I? Never do this to an editor. I realize now he was right, and the piece I submitted would have been greatly improved had I taken his advice.

While my academic writing is consistently graded at 95–100% by my professors, poetry and fiction are areas of perpetual growth for me. Hell, before I publish my academic works, I still go back and edit them for things my professors and I missed. Yes, I am that intense.

Fiction has been especially difficult, because I have long been the worst storyteller on the planet. Having only started fiction in July 2014, I have had more struggles than you would believe, and I still go back to my earlier works to revise them maybe once or twice a month. I mentioned I was intense about this, right?

Maybe it’s because I see perfection not as a noun, but a verb. No perfect state of being exists, but we constantly work to perfect our art. Perfection is a process, not a final state. I think of it like sharpening a blade: a continual effort to achieve the perfect cutting edge. The process is how we learn, grow, and improve.

I promised you a list of mistakes I’ve made which have been uncovered and vastly improved by workshopping, so here it is.

1. I turned action scenes into bullet lists. In my earliest fiction, I used short, declarative sentences to communicate the immediacy of action scenes. While this is essentially correct, I screwed it up by using the same subject for sentence after sentence. “She did this. She did that. She did something else. She did more stuff.” I learned I needed to vary my subjects and be more descriptive so action would not read like a soul-crushingly dull bullet list.

2. I overused the word “then” to the point where it was dull and amateurish. “Then this happened, then this, then some other stuff.” I learned most sequential action doesn’t need this word to be clear.

3. My “then” problem is symptomatic of a larger problem: overusing transitional words, mostly conjunctions such as “and” and “but”. It most likely results from a common author problem of thinking aloud about what comes next in the first draft, and failing to fully exterminate that mental chatter during revision. Once the story is on the page, the reader doesn’t need all these cues that events transpire.

4. No matter how much research I’ve done on weapons and space technology, it doesn’t prevent me from getting factual and scientific details wrong. Unlike deleting “then”, this one is tougher. Fixing this requires researching stuff I don’t realize I need to research! Fortunately, I have people in workshops who helpfully point out obviously wrong facts.

5. I often summarize or explain events that previously happened, whether prior to the story or just prior to the action described in a sentence. When I do this, I add “had” to my verbs so often it pulls readers out of the flow. Usually, using a simpler verb form communicates just as much information; for example, “destroyed” as opposed to “had destroyed” usually works. (Yes, other verb tenses have meaningful uses. But simpler is usually better and more exciting to read.)

6. My earliest fiction over-relied on verbal shortcuts for things I had not clearly visualized. Usually, they manifested in vague descriptions of action I didn’t have a clue how to show the reader. Feedback made me look for these in the revision stage, to decide if I took a shortcut because the narrator did not have a clue, as opposed to summarizing because the details were mundane or unnecessary. I internalized the feedback question, “What does that look like?” I also experimented with non-specific descriptions. For example, “His IQ was 27” conveys specific information, but “He was dumber than a box of rocks” conveys the meaning more entertainingly. The former is good for academic writing, but I prefer the latter in fiction.

7. Seeing my repetitive phrases or words is remarkably difficult, even when I read and revise my drafts half a dozen times. All writers have pet words they overuse without realizing it, and I’m no exception.

8. In fiction, my current mission is to exterminate useless words to achieve maximally crisp language. Some people love stories so much they don’t mind if the prose style kind of sucks, so long as they like the plot and characters. But I can’t get into a story at all if the prose is dull, amateurish, overly verbose, or lost in a fog of passive verbs. So, even when I’m writing about ridiculous characters, I’m on a mission to make the prose style absolutely ripping. But no matter how tight I think I’ve made the prose on a scene I take to workshop, people always find words, phrases, and whole sentences I could cut. Sometimes entire paragraphs.

9. I skimped on setting. Real estate workers have a saying: “location, location, location.” In my earliest fiction, I focused on action at the expense of describing location. My scenes were like comic book panels with figures but no backgrounds. By observing how my fellow authors approached scene construction, I learned the importance of what filmmakers call the “establishing shot”. This made me think more deeply about how locations influence action, and the resulting rewrites more effectively brought characters to life by showing how they interacted with their environments. I also realized the value of drawing a map of a location to fix in my mind the space where events happen. It doesn’t need to be brilliant cartography; even a simple sketch will do.

Before I started workshopping locally and built a new workshop from the ashes of another group which died off, I thought I was pretty awesome at writing. But two years of workshopping revealed to me just how far I had to go, and instructed me on how to improve. I understand how critique can be disheartening to novice writers who don’t realize how much room they have to grow, because I was one of them. In many ways, I still am. We must always consider that criticism without encouragement amounts to tearing people down instead of building them up.

Fortunately, my workshop group consists of people who genuinely care about each other’s progress. Our core members share a vision of helping each other produce the best works we possibly can. I’ve learned a lot from them, and their feedback has been inexpressibly valuable to my growth as a writer.

Two years ago, I felt something was holding me back from achieving the artistic level I wanted to as a writer. By connecting with other authors and being completely open to everything they told me, I grew at a pace that would have been impossible on my own. My only regret is that I did not start sooner. But to paraphrase an old proverb, “When the student is ready, the master will appear.”

A huge thank you goes to the local workshop groups without whom I would have never achieved the quality of writing I aimed at for many years. Your support, encouragement, and honest critique has made a world of difference.

Ten Things I Learned from Making My First Audiobook

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acx, amazon, audible, audiobook, audiobook production, baby and the crystal cube, books, making books, self publishing, writing

My short story The Baby and the Crystal Cube is now available as an audiobook on Audible and Amazon. I published it in ebook and paperback formats earlier this year, but other authors keep asking me about audiobooks. So, I made one and got hands-on experience working with the Audiobook Creation Exchange (ACX) platform that distributes to Audible and Amazon.

So, what did I learn?

First, you don’t need a million bucks to do this, or even a thousand. I do know some professional audiobook talents who built soundproof studios in their homes, stocked with expensive microphones and Pro Tools audio software. If you’re making a career of being voice talent, that’s the right thing to do. But if you are an author with a DIY philosophy and a limited budget, you can get a decent headset mic for $30, download Audacity software for free, and get started.

Second, Audacity has a noise-reduction tool I never used before. With a little trial and error, it helped me eliminate background hum. ACX has strict limits on the decibel level of background noise (“room tone”). I learned I live in a sea of electrical hum! Plus, my first recording efforts took place during rush hour—a terrible time to do this on a busy street like mine. I had much better results recording super late at night when all is quiet.

Third, keep a pen and paper handy while recording. Jot down all the times when you mess up or clear your throat, or when a noise interrupts you. When you edit the recording, start at the last time you marked, and work backwards. If you start at the beginning and snip out mistakes, then the subsequent times are no longer at the place you marked them, but earlier, because you’ve shortened the recording.

Fourth, listen to the whole thing after editing. I was over-confident in my editing the first time I submitted files. I sent one where I missed a major mistake involving cursing loudly and re-reading a botched paragraph. Don’t count on ACX’s quality review team to catch mistakes. They do not listen to every second of your recording. Fortunately, you can upload corrected files, but it’s slightly inconvenient. Do yourself a favor and listen to the whole thing before you submit files!

Fifth, if you have multiple email addresses, set up your ACX account with the same one you will use to email the ACX support team. They absolutely will not lift a finger to help you if you contact them from a different email address. I learned this the hard way. ACX is linked to my Amazon shopping login, which is also my Kindle Direct login, so I needed to change my email address at Amazon. Not a huge deal, but a little inconvenient.

Sixth, the ACX platform and ACX staff really are friendly and easy to work with. I don’t blame them for my failure to use the right email or upload the right files. Once I got my act together, everything with ACX went smooth as silk.

Seventh, the ACX book cover requirements are unique to them. If you already have a Kindle cover, or Smashwords cover, or paperback cover—guess what? You need to make yet another cover! I admit I was a little annoyed by this. As a result, I probably didn’t put enough effort into modifying my existing book cover to fit the ACX size requirement of 2400 pixels by 2400 pixels. Now that I know, I can plan ahead when I design my print and ebook covers.

Eighth, for as much effort and brain surgery as it takes to produce a decent hour of voice recording that meets quality standards, the process is fun and exciting. I may not have the perfect voice, but I do know how I want my own work to sound: the emotional tone, the inflection, and the pacing. Besides the total creative control, reading your own work aloud gives you a more intimate connection with it and understanding of it. You also gain the satisfaction of having your work in a format with even more of your personality in it than the printed page.

Ninth, what works on the printed page doesn’t always work in a reading. I discovered that although my written dialogue makes it absolutely clear who is speaking without excessive speech tags, I needed to throw in a few extra “he said” and “she said” tags in the audio version. Maybe if I had tried to work out different voices for characters, then it wouldn’t be a problem. But I haven’t got that far yet. And how silly would I sound if I did a fake female voice for female characters?

Tenth, I had no say in the audiobook’s price. This isn’t a deal breaker, but with Kindle, Smashwords, and Createspace, I control the price and can even change it after publishing, so long as it meets minimum pricing requirements. With my first audiobook, I wondered, “Where do I set the price?” Answer: I don’t! See the ACX pricing page about how your book’s length determines its price. What do you get paid? The ACX royalties page explains how giving them exclusive audio distribution rights earns you 40%, and a non-exclusive deal earns you 25%. “Non-exclusive” means you could sell the audiobook through other channels of your choosing.

To sum it up, you can make your own audiobooks at a low production cost if you learn the ACX requirements, and if you know or can learn basic audio recording and editing. It’s a bit of work, but creatively satisfying.

Would I do it again? Absolutely! In fact, my second audiobook should be available in the next week or two. I will keep you posted!

now in print: The Baby and The Crystal Cube

Tags

books, dream fiction, Dreaming, dreams, lucid dreaming, psychological thriller, science fiction, self publishing, sleep lab

Two lucid dreamers meet in recurring dreams, fall in love, and conceive a dream baby; but the unreality of the dream world leads them to distrust each other—with nightmarish results.

A paranoid exploration of two minds dreaming the same dream, and fighting to control it.

On Amazon in paperback and Kindle. On Barnes & Noble in paperback and Nook Book. On Apple iBooks.

A Passion for Planning: Nine Things I Wish I Knew Before Making My First Book

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books, kindle, making books, passion for planning, planning, publishing, self publishing, writing

This quick-start guide to the world of self-publishing will get you up and running on your first book! It helps you answer the most important questions and make decisions that lead to a successful self-publishing project. In just nine short chapters, this easy read will demystify ideas about writing, marketing, budgeting, and choosing a platform to distribute your book.

By focusing on what you need to plan from the beginning, you will keep your costs down, avoid common mistakes, and nurture the passion that got you thinking about a book in the first place! A Passion for Planning is an indispensable guide to all the things you don’t yet know—but need to!

Now Available on Kindle for 99 cents

indie spotlight: line of thought

Tags

art, art book, black and white, coloring book, drawing, Indie Comics, ink drawings, line of thought, Peter Deligdisch, peter draws, self publishing, zentangle

Line of Thought by Peter Deligdisch

Line of Thought by Peter Deligdisch is long overdue for a spotlight here at Mars Will Send No More. For maybe two years now, Line of Thought has inspired me. Filled with complex and often abstract drawings, this completely black and white book gives me an instant trip to an art museum. It’s the cup of ink-black coffee that wakes me up when my artistic spirit is lagging.

Peter’s newest work is called Almanac, which you can see at http://www.peterdraws.com/#almanac

Maybe you’ve already discovered Peter’s artwork on YouTube or, like me, on Reddit. Line of Thought collects many of his more polished works alongside a few odds and ends that make the book feel like an intimate look at the artist’s sketchbook. I like that kind of thing, but some reviewers criticized the book for not being print-quality reproductions and for including what they felt were doodles.

I enjoy Line of Thought‘s resemblance to underground and indie comics, and to zines, and to publications like Seattle’s Intruder which is entirely comics and art. (Intruder will soon publish its final issue after a pretty amazing run.) This book fits right in with works such as Rick Griffin’s Man from Utopia. It’s an art book, and I think my fellow comic book fans might dig it, too.

Peter works in several distinct styles, but most of his work fits in with what have recently been called zentangles. They are ornately detailed renderings of the plane along shapes which can be either swirling and chaotic, or geometric and orderly. You can make a zentangle out of something representational, or it can be abstract. And when you see Peter’s ink drawings, you can’t help but imagine coloring in all the tiny shapes.

Although I love this book, it may be a mistake to have it categorized in the coloring books category. It got some negative reviews for not really being a coloring book, and that sounds fair. On the other hand, many of the pieces in Line of Thought could totally work as coloring book pages, with a few alterations to the current format. That might include enlarging many of the pieces currently filling half a page (and thus sharing it with another piece). And, pieces with grey-scale shading could be omitted in favor of only pieces created in high-contrast black and white.

That’s not to say it would make me love the book any more, but it would position Deligdisch more accurately in the coloring books category. I’m perfectly content to pick up Line of Thought and flip through the pages whenever I need a reminder that anything is possible in art, that both chaos and order are beautiful and intertwined, and that it’s possible to create pure magic with only a pen and a piece of paper.

Buy Line of Thought by Peter Deligdisch in Paperback.