How to Add Editorial Reviews to Your Book Listing on Amazon

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adding reviews, amazon, books, editorial reviews, KDP, kindle, self publishing, writing

Shout out to author Jeffrey Cooper for doing the preliminary research on this one. I contributed layout and design for Jeffrey’s debut ebook and paperback this year, Foot Soldier in the Fourth Industrial Revolution: A Memoir. The memoir recounts Jeffrey’s life and work in the tech sector that made possible many of the current advancements in computing and artificial intelligence, and it’s been getting stellar reviews both on and off Amazon.

But what do you do if someone like the New York Times or Stephen King says something nice about your book, but didn’t post the review on Amazon? This is yet another time when it comes in handy to have an Amazon Author Page set up through Author Central at https://author.amazon.com/. Thanks to Author Central, you can now add these “external” reviews to your book’s listing. Here are the steps:

1. Log in to Author Central.

2. Click on the “Books” tab at the top of the page.

3. Click on the book you want to add reviews to.

4. Click “Edit book details”.

5. In “Your Editorial Reviews”, click the button for “Add Review”.

6. In the text box, type or paste the book review(s) you want to add. Make sure to attribute the review to the source. Some basic formatting options are available.

7. Click “Preview” to see how your entry looks.

8. When you’re satisfied, click “Save” to add the review.

Author Central also has a few guidelines you will see above the box where you add the review. They are good to know:

1. Reviews should consist of transcribed text from reputable sources. The name of the source should be credited after the quotation. For example, “A fantastic read.” —The New York Times.

2. Quotes from outside reviews should follow “fair use” copyright guidelines and be limited to 1–2 sentences.

3. We recommend you limit your reviews to 3000 characters. Customers might miss other critical information if your reviews are too long.

How to Order Author Copies from KDP

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books, KDP, ordering author copies, self publishing, writing

Ordering Author Copies for your paperback or hardback edition with KDP is a very quick and easy process that will only seem mysterious the first time you do it. I will show you how to get it done. First, your book needs to be LIVE on Amazon — not In Review by KDP, but fully Live. Second, you will be ordering at your wholesale cost — what KDP might call the printing cost — not the retail price listed on Amazon.

To begin, sign into your KDP Account. The first screen you see should be your “Bookshelf“, as shown below.

This might be unfamiliar territory if someone else set up your book for you like I do for my clients. So, let’s zoom in a little and see exactly where you click to Order Author Copies.

Clicking the Order Author Copies button will take you to the next screen where you will input how many copies you want. You can see this screen below.

Notice that you can order just one copy, or any other number you want, up to 999 copies. If you need more than that, then you are one fortunate author and also might need to contact KDP Support directly for help with that.

The only thing that sometimes confuses people here is the dropdown menu to select the “Marketplace of Your Order.” But it’s an easy decision. If you are in the USA, then choose “Amazon.com”. If you are in another country, pick the version of Amazon for your country. In the UK, for example, Amazon is “Amazon.co.uk”. Below, I have zoomed in to show you how easy this is.

Finally, click the big yellow Submit Order button in the bottom right corner. Then you are done with this part!

The final step is that you will soon get an email notice from KDP/Amazon that your order now appears in your Amazon Shopping Cart — the same cart where anything else you might buy on Amazon would go. Your cart is where you will pay for the order. You can also choose your shipping rate, if you want to pay more for faster delivery.

And, you can choose a delivery address. For example, if I order a book this way to send to a friend or reviewer instead of to me, I just give their address. You can also select the “Gift” option so you can add a short note to your friend, which will be printed and included in the shipment. That way, you don’t need to get books shipped to you and then re-ship them yourself; you can just “drop ship” from your cart if you want to.

That’s really all there is to it! If you want some low-cost and free marketing options you have available as a KDP author, see my post Five Easy Marketing Things to Do Once Your Kindle Ebook is Published.

Five Easy Marketing Things to Do Once Your Kindle Ebook is Published

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books, ebooks, KDP, kindle, marketing, self publishing, writing

Congratulations! Kindle Direct Publishing (KDP) has approved your new ebook, and it is live on Amazon! What next? What can you do now to promote your book and spread the word? Here are five easy, low-cost actions to get you started.

Disclaimer: I am not an employee of Amazon or KDP, and no one is paying me to write this. I am a freelance editor, designer, and self-publishing consultant who has explained this stuff so many times that I thought I might as well put it all in one handy reference for my customers, friends, and every other writer on the Internet. Let’s rock.

1. Get the correct link to your book. You can get the URL for your book from inside your KDP account—not just the URL for the listing in the States but in other countries, too. But many authors end up searching for their book on Amazon like a customer and copying the entire URL they get. The result is uglier than sin and full of garbage you don’t need. The actual URL is much simpler.

Here is what I mean, using one of my books as an example. If I go to Amazon and search in the “Books” category for “meteor mags permanent crescent”, then click the top search result, the URL I get is this beast: https://www.amazon.com/Meteor-Mags-Permanent-Crescent-Other/dp/B0B6XSNMV6/ref=sr_1_1?crid=O50DN9C02VR0&keywords=meteor+mag+permanent+crescent&qid=1664326036&qu=eyJxc2MiOiIwLjg3IiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&s=books&sprefix=meteor+mags+permanent+cresc%2Cstripbooks%2C453&sr=1-1

Help! It’s making my eyes bleed!!! But everything from “ref=” to the very end is just garbage. If you look closely, you can see it shows the search terms I used, and other data that is useful to Amazon but is pointless to share with other people when promoting your book. The only meaningful part is this first part: https://www.amazon.com/Meteor-Mags-Permanent-Crescent-Other/dp/B0B6XSNMV6/

2. Set up an Amazon Affiliate Account. This one isn’t exactly simple, but since it involves linking to your book, we’ll cover it now. I’m not giving a full tutorial on how to set up this account, but it’s pretty easy to get started here: https://affiliate-program.amazon.com/

When you are an Amazon Affiliate, you can get short links to any product page—including the one for your book—and those links identify your affiliate account to Amazon. That means if people buy your book after clicking through the affiliate link, then you don’t just make your royalty on the book sale; you also make a small commission as an affiliate. And if you share that link with people, and they share it with other people, and those people share it again… Do you see where this is going? Every time anyone in that chain clicks through that link and makes a purchase, you get a little commission.

Once you’re an Affiliate, you get a special toolbar when you are logged into Amazon, and you can use that toolbar to make short links to your book (or anything else Amazon sells). At the time of this writing, it is called the “Amazon Associates Site Stripe”, and it looks like this in an Internet browser:

Using “Get Link” and “Text”, it only takes a second to create a short and simple affiliate link to the same book I shared in Step One above: https://amzn.to/3ShU30g

Isn’t that much nicer and simpler than the others? Isn’t it nice that it earns me a little extra commission that goes on an Amazon gift certificate to fund my graphic novel addiction?

If you want something more visual for your website, you can also generate a clickable image of your book (or any other product) using the same affiliate toolbar. I would show you here, but WordPress.com doesn’t allow “iframe” code in these posts, which is what Amazon will give you to embed in your website. (If you are no stranger to website design, then you are probably already thinking, “I could just put the book cover image on my website and hyperlink that image using the affiliate URL.” And you are right.)

3. Set up an Amazon Author Page. Using your KDP/Amazon login credentials, go to Author Central and create your own Amazon Author Page: https://author.amazon.com/

You can upload a profile photo, add your bio, and add your book to that page. If you have multiple books, you can add them all so that readers can find all your work in one place. You can also add editorial reviews to your book listing, and more. [2023 UPDATE: In December 2022, Amazon discontinued photos, videos, and blog feeds from Author Pages in the U.S.A. Yes, I agree with you that this decision totally sucks.)

Plus, you can get a nicely customized URL. Here’s mine: amazon.com/author/matthewhoward which when clicked on, redirects to the actual page URL of https://www.amazon.com/Matthew-Howard/e/B00S3DYDEK

4. Promote Your Book by Buying It as a Gift for Other People. Just about every successful author you meet has done many book giveaways and sent out tons of free copies. That can be a major expense of both money and time with printed books. With ebooks, it’s much easier and less expensive.

Just go to your ebook’s listing like any other customer and click “Buy for Others”. All you need is a valid email address for the recipient, and you will be able to add a short, personalized message to the email that gets sent to them with a link to claim the gift.

If your book is 99 cents and you are on a 30% royalty plan, then you will get back 30 cents of the 99 you spend. Sure, it will take two months for that 30 cents to hit your bank account via direct deposit, but your net cost is reduced to 69 cents. (For simplicity’s sake, I have not included sales tax in these calculations.) If you are on the 70% royalty plan and your book is, for example, $9.95, then you will earn back $6.48 of your cost, reducing your net expense to $3.47.

And guess what? Your ebook gift expenses are now tax-deductible marketing expenses for your publishing business. Keep track of them and claim them at tax time on your Schedule C.

If you really want to be thrifty and ultra-low budget, you can first reduce the price from inside your KDP account to the lowest allowable price, buy a bunch of gifts at reduced cost, then change the price back to your normal retail price when you are done. Just keep in mind that each of those changes require about a day to update through KDP.

5. Consider Enrolling the Book in KDP Select for More Marketing Options. You can do this by checking a box during the initial set-up, but you can also add your book to this program later through your Marketing Manager page: https://kdp.amazon.com/marketing/manager. Enrolling in KDP Select opens up several marketing possibilities for you.

KDP Select is related to the Kindle Unlimited subscription that allows customers to read KDP Select books at no additional cost beyond their monthly subscription fee. Select pays authors for these readings out of a general fund, and how much you get paid depends on both the size of the fund and how much of the book gets read. (It’s complicated.) It probably won’t make you a ton of money, but it is a zero-cost way to gain potential readers who might tell their friends, write a nice review, or buy your other books.

Plus, once you are enrolled in KDP Select for 30 days, you can run Price Promotions as part of your marketing efforts. You can, for a limited time, make the book available for free, or make a Countdown Deal. With a Countdown, the discount starts at the maximum discount and decreases over time until the last day of the Countdown. This is an incentive for people to buy sooner rather than later to get the best deal. Currently, you can run these promotions multiple times per year.

The Marketing Manager page also allows you to nominate up to two of your books at a time as being free to read for Amazon Prime subscribers — another nice way to potentially expand your readership without spending any money. Since I have an ongoing fiction series, I like to have a couple books that make good “jumping-on points” for new readers available for free on Prime. If someone tries out one of those books for free and likes it, then they can buy more books to get the complete series or find out what happens next.

Finally, being part of KDP Select allows you to enter your book in various Amazon Literary Contests. Winning an award would certainly be a good thing for your book, wouldn’t it?

Bonus Action: If the five things I’ve discussed were easy, basic stuff for you, then maybe you are ready to take it to the next level by running an Ad Campaign for your book on Amazon. The main site for setting up an Amazon Ads account is https://advertising.amazon.com/ but if you already have a KDP account, you can skip that. Instead, just log in to KDP and find your ebook on your “Bookshelf”. There will be a button for “Promote and Advertise” that takes you to a page where you can begin setting up an Ad Campaign. (Alternately, go directly to Marketing Manager.) A basic Sponsored Product campaign for one book takes about five minutes to set up. You determine your daily budget and how much you bid for clicks, plus the duration of the campaign, so you completely control your cost.

Controlling your ad budget is especially important if you don’t have any prior experience or training with SEO (Search Engine Optimization) and using Keywords for online marketing and advertising. Start with a small, limited budget so you can get some preliminary data on what works and what doesn’t. You can run multiple small campaigns at the same time, and use different keyword strategies to see what leads to sales and what doesn’t. The reporting feature of Amazon Ads is fairly robust and detailed to help you develop and refine a strategy. I’ve seen some surprising results, such as the campaign I spent more money on would generate the most clicks but the fewest sales, while a more modest campaign with different keyword targeting generated fewer clicks but the most sales. So, don’t just haphazardly throw money at your ad campaigns. Start small, get some data, and refine what works best.

Conclusion: If you’re serious about promoting your self-published book, you have so many options available through Amazon and KDP—and most of them are free or cost next to nothing. Some authors can do all this on their own, while others need to hire someone like me to handle the technical details. Either way, they are useful tools available to all KDP authors, so take advantage of them!

KDP: Hardcover Beta Review

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hardcover, KDP, meteor mags, self publishing, singing spell, writing

In case you missed my post from last month, I was invited by Kindle Direct Publishing (KDP) to participate in the beta version of their new program for producing print-on-demand hardcover books. I promised you an update when the first, physical proof arrived. Guess what came in the mail today!

All I can say is that the book looks and feels amazing. It’s sturdy and way more substantial than I expected for a smallish 150-page book. The print options I chose were for white paper and a gloss finish on the cover.

Some folks believe you should use cream paper for fiction, but I have produced books in both cream and white, and the white paper looks and feels better to me. I also find the high contrast with black text makes white paper easier to read. I’ve produced books with both matte and glossy covers, and I tend to prefer the shiny gloss that really makes the colors vibrant. But matte finish is also nice, and I’ve gone with that several times when it felt right.

The binding is beautiful inside and out, and I love the way that about a quarter-inch of the cover color and design is visible inside the book when opened, where the cover wraps around the edges.

I think authors will be pleased when this hardcover option is available to everyone. I already feel the urge to make hardcover editions of about half a dozen of my books. I’d love to release the first Meteor Mags Omnibus in hardcover, but at more than 580 pages, it exceeds the maximum page count of 550 for a KDP hardcover.

Besides page count, authors will want to consider price points and profit margins. My paperback edition of The Singing Spell has a wholesale printing cost to me of less than USD $3. But the printing cost for the hardcover is $7.28. (Again, this is for a 150-page book. Longer books will cost more.) To sell the hardcover and make a reasonable per-unit profit on Amazon, I needed to price it at $14.95, as opposed to the $6.95 price for the paperback and the $2.99 bargain price for the Kindle ebook edition.

This doesn’t make much of a financial difference to me, since I design my own books, but authors who need to pay a designer to format the cover for a hardcover edition will want to consider whether they can recoup the additional expense with hardcover sales at a higher price than the other editions. Will their target market be willing to spend the extra bucks for a hardcover? It’s a question I can’t really answer for anyone without market research.

Either way, I expect my fellow authors and readers will be impressed with the quality of these hardcover editions, and I’m looking forward to the day when this program is no longer in beta testing but available to all self-publishers using the KDP platform.

July 2021 Update: The hardcover edition of The Singing Spell is now available on Amazon, and I’m working on making more hardcovers for some of the older books in my fiction series. More and more authors are seeing this option available as the program successfully moves out of the beta-testing phase.

October 2022 Update: I’ve designed and published a total of nine hardcover editions since this option became available to all KDP authors. They look and feel great. As you might be able to tell from the comments on this post, the hardcover option was gradually rolled out over a few months to all KDP authors and should now be accessible to you from your “Bookshelf” in your KDP account.

Three Changes at Kindle Direct Publishing and Amazon for Self-Publishers

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amazon, books, case laminate, casewrap, CD, compact disc, hardcover, KDP, print on demand, self publishing, writing

Three changes are taking place this month at Amazon’s platforms for self-publishing. Two involve Kindle Direct Publishing (KDP), and one is happening at the Media On Demand platform that replaced the old CreateSpace function of selling compact disc albums.

Media On Demand is terminating compact disc sales, apparently due to a lack of demand and the increasing market preference for digital streaming and downloads. I’m sad but not surprised. Although my wholesale cost for each of the two music albums I made available on CD was only $4.99, I felt the retail price where I could make a decent per-unit profit was too expensive at $17.95. CDs are nice, but that price always seemed unrealistic to me. On June 4, CDs will no longer be available from Media On Demand, including wholesale copies to the creators, so creators will need to stock up if they want copies before then.

Next, KDP has begun offering print-on-demand paperbacks in Australia. This requires authors to adjust the pricing of each of their POD books for that market. That’s an easy process inside your KDP account, but since I have around thirty books in print, it took me about an hour to make all the adjustments. Still, I’m excited about this development.

Finally, KDP is currently running a beta version of the ability to make print-on-demand books available in hardcover! (Note: The linked pages for this program might only be currently available to KDP authors who have been invited to the beta program and are signed in to their account.) While not available in all international markets, they will be available in the USA and a few other countries. Many of my fellow authors will be excited if this works out, because my self-publishing customers often ask about hardcover editions.

The new hardcovers won’t be the kind with dust jackets. Instead, they will be “case laminate” hardcovers. Casewrapping is common for specialty books and textbooks, where the image is printed on a material that is wrapped onto the hard binding and glued in place, not a removable paper sleeve.

From a technical perspective, this new format will require some graphic design software skill, because formatting a cover for the casewrap is more complex than just clicking a button! Compared to a paperback cover, the casewrap cover must be created at dimensions both wider and taller so the printed image can be wrapped around the hard binding. It also means there is extra width to account for the “folded” area on each side of the spine. To help cover designers implement these changes, KDP provides a cover dimensions calculator which will also generate a PDF or PNG template to use as a guideline, and the templates are created specifically for your book’s trim size and page count. That is handy!

I spent a couple hours tonight re-doing the cover to Meteor Mags: The Singing Spell and Other Tales, getting a new ISBN and barcode for the hardcover edition, uploading and reviewing the files, and ordering a physical proof copy. I will update you on how it turns out, once the proof arrives.

So, goodbye compact discs and hello hardcovers! And hello to Australia! Feel free to share your experiences with these changes in the comments on this post.