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This public service announcement from the National Social Welfare Assembly appears in an old issue of DC’s The Brave and The Bold. It reminds young readers that Native Americans had their own thing going on before Europeans landed in North America to wipe out millennia of indigenous culture. Although, it kind of glosses over that part…

Here in the 21st century, some readers will cringe at the use of the term “American Indian.” But, that was the language in 1963. The Civil Rights Act of 1964 hadn’t even been passed at that time, and our country was still mired in centuries-old traditions of racism. You have to give some credit to the NSWA for at least attempting to broaden cultural horizons in a positive way. That organization doesn’t seem to run comic book ads anymore, but now goes by the name National Human Services Assembly.

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