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big news sinclair chicago worlds fair -002

Today we’ll share with you a publication nearly a century old now: the Chicago World’s Fair Edition of Big News. Published by Sinclair Oil, it showcases their dinosaur exhibit at the World’s Fair in 1934.

Yes, we have shared with you some other Sinclair memorabilia in our Sinclair Archives, and specifically some things from this same World’s Fair. But this monstrous tome takes the prehistoric cake. Though our copy has damage, the images and text remain intact for the most part. Allow us to mention a few notes, or just scroll down to our gallery today and dive right in!

But first, a word from beauty and the beast:

big news sinclair chicago worlds fair -016

Notes: We spliced a few things, but the front cover has a tear requiring more digital reconstruction than we care to do right now.

One image we did not bother to splice together in our restoration efforts: the silly Sinclair Minstrels musical act with members in blackface. Some parts of American history just don’t merit the pixels they are printed on. Those embarrassing racist depictions stick out like a sore thumb among the dinosaur sculptures.

We know there was a second edition of this magazine with different images, but we don’t have it — yet! We also know many of these dinosaur depictions have gross scientific inaccuracies. We could point them out to you and play dino expert, but it’s really more fun finding them for yourself!