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In the 1930s, dinosaurs became mascots for the most endearing propaganda advertising campaigns of all time. All that mining and drilling turned up some cool dinosaur finds, and Sinclair put them to work as poster boys for the oil revolution. Sinclair Oil built a dinosaur-land for the World’s Fair, ran dinosaur-themed ads in popular magazines like the Saturday Evening Post, dreamed up some most excellent collector dino stamp books, and even used that gnarly petroleum to make plastic toys for kids. Even though they stopped handing out awesome free dinosaur toys in the late 1970s, you can still see a brontosaurus on their signs. Of course, everyone knows we call it an apatosaurus now!

Feast your eyes on this cool dinosaur memorabilia from Sinclair. And then, go picket their service stations until they start handing out free dinos again!

You might also like our scans of the complete promotional booklet, Sinclair and the Exciting World of Dinosaurs!